president and C.E.O
Entrepreneur and Industrialist with 40 years’ experience in Industry. Sam’s expansive experience includes establishing and managing a family owned chocolate factory, commerce in production lines and equipment as well as real estate and land development. With over 20 years in the Door Industry, he has established and managed factories throughout Eastern Europe and Israel.
Sam serves as the Chairman of the Education Committee of the Israeli Manufacturers Association and is a member of the National Authority for Measurement and Evaluation for Professional-Technological Education, Israel. Sam is the winner of 2014 Industry Award.
Yigal holds extensive experience in the industry, and a Masters in Business Administration.
He managed Hamat, a manufacturer of faucets and shower stalls, for the past 12 years.
Over the past 4 years, he has managed the Hamat Holding Company, a private company (“Merchav”), alongside other industrial plants within the Group (“Harsa”, “Lipsky”, “T. Menkin Distribution”).
He brings with him years of experience in various industries, and significant achievements in the fields of efficiency, process improvement, quality and achieving high levels of profitability.
Executive V. P
Eli holds a Bachelor’s Degree in Business Administration specializing in Marketing Trends and has been working
at RB-DOORS since 2008. He has 20 years’ experience in the Door Industry, including 10 years serving as VP Operations for an Interior Door Company.
At RB-Doors, Eli is in charge of Product Development and Innovations for the Industry including standardization to International standards and regulations, identifying and leading the trends and changes within the industry, operations, service and installations for the company’s many projects and the training and supervising of technicians and installers.
Executive V. P
Assaf Even Haim, CPA, holds a Bachelor’s Degree in Business Administration and Accounting and has been working
at RB-DOORS since 2012.
Assaf’s professional experience includes over 11 years working with large commercial companies in the fields of Financing and Accounting.
At RB-Doors, he is responsible for the Financial Management, managing the Finance Department, Collection, IT and Human Resources.
Micha holds a BSc. in Industrial and Management Engineering and an MBA.
He is vastly experienced in Operational Excellence, having started his way as a Senior Project Manager with Aviv AMCG Consultancy Co., moving on to several roles at Mul-T-Lock from the ASSA ABLOY Group: VP Operations, and VP Sales- responsible for MTL Subsidiaries, VP Sales North America and finally serving as MTL CEO for last two years.
As part of his position here at RB-Doors, Micha serves as Chief Operations Officer and is in charge of implementing Operational Excellence within the company.
With his comprehensive vision of Operational Management, combined with his customer-oriented experience, Micha brings a significant contribution to the success of RB-Doors.
VP International Business Development Manager
Omer holds a Bachelor's Degree in Communication and Management and a Master's Degree in Business Administration
He has 12 years of experience in Purchasing and Sales in the Door market and has been working at RB-Doors since 2009.
Omer is responsible for the company’s International activities and International Market and Business Development, Management and Retention.
Maya holds a Master's Degree in Law as well as Bachelor's Degrees in both Law (LL.B) and Communication and Management. She has been working at RB-DOORS since 2009.
She is responsible for all Branding, Advertising and Marketing activities both for the Israeli and global markets and brings with her ten years’ of experience in the marketing communication field specializing in Brand Management.
Dr. GEORGE CHERNIN (MD)
NCEA (North and Central Europe & Asia) Director
Dr. Chernin holds a PhD in Medicine (MD) and has been working at RB-DOORS since 2009.
With over 10 years experience in Business Development in Russia and the Former Soviet Union, he has extensive knowledge in characterizing the needs and demands of this market.
Director of Business Development
Lior is a CPA, holds a Bachelor of Arts degree with a Double Major in Accounting and Economics. He has been working at RB-DOORS since 2014.
Amongst Lior’s duties, he is responsible for Market Development, Management and Retention and Mergers and Acquisitions.